About
Small, and writing-led
Most of this industry sells links and writes the article as an afterthought. We do it the other way round.
Why we exist
Businesses that do good work are usually terrible at explaining it, and the publications their customers read are always short of people who can write about the subject properly. That gap is the whole business.
We sit in the middle: we learn a trade well enough to write about it honestly, and we bring editors pieces they’re glad they ran.
How we work
- Small on purpose. Fewer clients, more attention, no account managers between you and the person writing.
- Writing first. If the piece isn't worth reading on its own, it isn't worth placing.
- Fit over metrics. A smaller publication whose readers are your customers beats a bigger one whose readers aren't.
- No inventory. We don't own the sites we place on, so we've no reason to push you somewhere that suits us.
What we’re honest about
A placement is not a ranking, and anyone promising you one is guessing. What a good piece does is put an accurate account of your business in front of people who were already looking for it, on a page that doesn’t disappear.
We’ll tell you when something isn’t worth doing, and we’d rather turn down a brief than place it badly.
Editorial control
Publications decide what runs. If an editor wants a piece changed, a link altered, or the whole thing pulled, that happens — no argument, no invoice dispute. It’s their publication.